Media Yatra By Dr. Chandra Trikha, Dr. Meenakshi Vashishth (Hardcover)

This book is an introduction to entrepreneurship, and its approach is resolutely interdisciplinary. Its objective is to present to the reader the different aspects of the entrepreneurial process and demystify it. At the end of its reading, students will have acquired and developed the tools of analysis and reflection to understand the importance of entrepreneurship and its processes. It is divided into five main parts: the framework, the approach, the methods, and the evolution of the activity and, finally, the different facets of entrepreneurship..